Projects
Explore the diverse range of marketing projects Katie has the opportunity to work on, from developing digital strategies for established organizations to crafting marketing plans for local startups. These projects showcase her expertise in digital marketing, integrated communications, and data-driven decision-making, with a focus on driving real-world results. Each project reflects her passion for creativity, strategy, and impactful brand growth.
Google Ads
Developed and executed a Google Ads campaign to drive awareness for undergraduate & graduate business programs at the University of San Diego. Conducted keyword research, crafted ad copy, and optimized bidding strategies to improve reach and engagement. Analyzed performance metrics using Google Ads and Google Analytics, and presented actionable insights to the client.
XCulture Consulting
Collaborated with a global team spanning three time zones to develop a strategic growth plan for X-Culture’s educational initiatives: the X-Culture Academy for teenagers, X-Culture Online Business Courses, and the X-Culture-Certified International Business Professional Platform. Conducted market research, competitor analysis, and designed program recommendations. Delivered a comprehensive report outlining strategies for launch, marketing, and long-term sustainability.
Integrated Marketing Communications Plan
Created an IMC plan for Lumulus Technologies, a local tech startup to increase brand visibility and market penetration for their immersion cooling cable. Developed multi-channel strategies, tailored to the target audiences. Conducted audience research, crafted key messaging, and proposed specific initiatives for brand consistency across all touch points. Delivered a comprehensive presentation to the client with performance metrics to optimize marketing efforts and support business growth.
Email Marketing Internship Project
For a Black Friday/Cyber Monday campaign, I collaborated with a team of interns from various departments to execute a multi-channel marketing strategy for a client in the gardening industry. My focus was on developing and optimizing email campaigns to drive conversions during the peak shopping period. By analyzing competitors’ strategies and reviewing past campaign performances, I helped tailor our targeting, ensuring an effective campaigns.
