Resume
View Katie's resume highlighting her education, marketing internships, analytical skills, and diverse experiences.
Education
University of San Diego
2021-2025
Bachelor of Business Administration in Marketing & Business Administration, Minor in Spanish
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GPA: 3.94
Madrid Center
Fall 2023
Study Abroad
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University of San Diego Madrid Center​​
Experience
VP of Marketing
Jan. 2024 - Jan. 2025
Alpha Delta Pi Sorority - Zeta Pi Chapter
San Diego, CA
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Earned ADPi’s 2025 programming excellence award for social media presence, website management, and participation in 2 marketing campaigns
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Created branding guidelines including fonts, symbols, and colors to establish a consistent image
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Wrote copy, designed, and distributed semesterly alumnae newsletters to 2,000+ contacts, achieving a 50% open rate and revitalizing alumni engagement
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Designed and managed the ordering process for 2 merchandise items per semester
Co-Founder / Vice President
Aug. 2022 - May 2025
USD Hiking Club
San Diego, CA
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Coordinated biweekly hikes to promote health and cultivate a sense of community
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Leveraged the Instagram platform to disseminate event information and highlight experiences
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Led hikes of 20 students and facilitate carpools to ensure smooth operations
Reinsurance Broker Intern
May 2024 - Aug. 2024
Howden Re
Remote / Edina, MN
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Assisted in preparing client marketing materials to highlight reinsurance solutions
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Conducted market research to identify trends and industry insights
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Collaborated on a final intern project, pitching an insurance company’s 2025 strategy the senior broker team
Email/SMS Marketing Intern
June 2023 - Aug. 2023
Power Digital Marketing
Remote
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Wrote engaging copy for email and SMS broadcasts for 5 clients in the wellness, food, and fashion industries
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Conducted thorough audits of email broadcasts to identify areas for improvement
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Extracted data from Klaviyo & Attentive to analyze campaign performances weekly, including A/B testing and engagement/conversion metrics
Director of
Public Relations
Jan. 2021 - Aug. 2021
Alpha Delta Pi Sorority, Zeta Pi Chapter
San Diego, CA
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Managed and grew Instagram and TikTok accounts by 10%
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Promoted a positive image of the sorority by curating content that highlights events, values, and achievements​
Projects
Google Ads Client Project
Spring 2025
University of San Diego
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Conducted keyword research and competitive analysis to optimize paid search strategy for the Knauss School of Business
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Managed Google Ads campaigns focused on driving awareness and conversions for business programs
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Developed compelling ad copy aligned with brand voice and campaign goals, improving click-through rates
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Analyzed performance, user behavior, and presented data-driven recommendations to the client
X-Culture Consulting Project
Fall 2024
University of San Diego
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Led a virtual team with members from 3 countries and time zones on an international consulting project
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Collaborated with the multicultural team to produce a 25-page report with strategic recommendations
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Recognized as one of the top performers according to weekly peer evaluation
IMC Marketing Plan
Fall 2024
University of San Diego
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Served as project leader for team of 6 to develop a marketing plan for a local B2B technology start-up company, Lumulus Technologies
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Presented strategic recommendations to the client on enhancing brand awareness, including media strategies, audience insights, and messaging approaches
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Facilitated monthly client meetings to gather feedback and align strategies
Professional Skillset
COMPUTER
Canva
Instagram, TikTok
Javascript, Python, R, SPSS
CERTIFICATIONS
Microsoft Office Specialist
Klayvio Product Certificate
Attentive Partner Product Certificate
Google Suite, Microsoft 365
Languages
English (native)
Spanish (advanced)